Friday, May 29, 2009

Future Website Planning

Because Northern Dawn is a new venture for me a lot of its development and progress will be documented on this blog. It will be interesting for me to look back on and also may help others, who can (hopefully) get some ideas on how to start and develop a small craft business and (more likely) learn from my mistakes!

I make lists quite regularly. I have a small notepad by my bed that I will randomly write in whatever pops in my head - ideas for designs, a page for the website etc.

The most recent list involves plans for my websites. I currently have which is for my Pet Portraits and has been running now for about 3 years. I also have my Pet Portraits blog at this URL. I'm not doing a lot with this as it ranks highly on Google and I don't want to muck about with it. I have recently got rid of many surplus pages so there's very little that needs done with it, other than the usual updating. The Pet Portraits blog will remain here as the work in progress blog and for any additional original Animal related art. Any other non-Animal artwork will be put on the Northern Dawn blog.

I also have, which curently points at this blog and I have also just bought, which points at the moment to the Pet Portraits website, because I haven't done anything with it yet!

The Laura Young website is going to be turned into a 'gallery' site, containing simple galleries of my various creations - pet portraits, other art, jewellery, cards, maybe some photography. The won't be anything for sale on this site, though there will obviously be contact details if anyone's interested and links to where the items can be purchased from. This blog will be moved from this site to the Northern Dawn one, but there will be 'latest post' links from both this blog and the Pet Portraits blog on the homepage.

The Northern Dawn website is going to be my shop for everything I want to sell other than the Pet Portraits. It will be made with shopping cart software, so I can have recomendations for customers and maybe wishlists etc. Until I have set this up though, it will be a similar gallery style site to the Laura Young website with links to my Etsy shop and my Folksy shop for people who want to purchase. As well as finished products I am planning on providing kits for some items and also a project page and information pages about Jewellery & Card Making. This site will also be home to this blog, which will be updated with news and new makes.

All three websites will be designed to look similar so if people move from one to the other, they will know they're all connected. I am planning on a very simple, natural look using neutral colours, the same fonts and similar headers.

As well as my own websites I need to update my Facebook page and use that as a bit of an advertising tool and I am also going to look into Twitter, as this seems to be the 'thing' at the moment and is highly recomended on Etsy.

So, there you go. I will of course add updates to the blog as I go along. I will start working on all this towards the end of June.

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