Wednesday, July 22, 2009

Etsy & Folksy Selling Action Plan

I have just added my new items to my Etsy and Folksy Shops. Follow the links below to have a look:

Pink & Black Tartan & Chain Necklace
Pink and Black Chain Maille Earrings
Blank Golden Retriever Greetings Card

I have also been busy updating my profiles on both Etsy and Folksy. Both now have blog links on as well my Twitter username and Etsy has the details of the McEtsy team as well, so people know that i'm 'joining in'.

I've been reading a lot of bits on Etsy about successful selling and listing techniques and today's Etsy Success article was on 'tags' so I read through that and hopefully implemented some of the useful pointers. The Etsy blog, Storque and the forums are a fantastic source of information, but it is so huge it takes time to go through it all. I have stolen a little idea from another UK seller and put a note on the bottom of my Etsy listings of the price in UK pounds and on the bottom of my profile that i'm based in the UK and all items are despatched from here.

I don't know how successful either Etsy or Folksy will be for me, but I don't see why they can't be. One thing I have learnt is they need to be worked at. Both sites are so big, you can't just sit there or no-one will ever notice you! I wonder which one is better but can't decide. Etsy is bigger and more well known, but because of this it is easier to get lost amongst the millions of other sellers and products on there. Folksy is less well known and smaller but there is less competition. I do know I need to do the same things for each site so I can measure my success (if there is any) of one against the other. There is a general action plan for this, which basically consists of:
  • Regular updates - I need to list at least one thing a day on both sites, preferably 2 or 3 but this does cost money so I need to be sensible

  • Join In - get on the forums on both sites, do 'treasuries' on Etsy. All these things will hopefully make my name known to other site users and I think a lot of them are buyers as well as sellers.

  • Favourites - Add sellers to my favourites and also items. I do my Favourites list on here for Etsy and always let people know they've been added. Each person is another one that has been exposed to my name. It may not result in sales but it has definitely resulted in reciprocal favouriting. I have decided to do a Favourites list on here for Folksy once a week as I do for Etsy.

  • The Blog and Twitter - need to be updated regularly, but not just with updates to the shop. I need to try and make twitter updates a bit interesting and add some informative articles to the blog. More people will follow me if I write something worth reading!!

  • Amend my listings - I need to amend my listsings that I posted at the beginning with better photographs and update the descriptions and tags after reading the articles i've been reading.

So, that's the general idea of where i'm going and what i'm up to. I also need to do some off-line marketing and sort out my own website, but that's a blog post for another day!

I will update the blog with any interesting news on any of the above points and let you know what (if anything) proves succesful.

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